Smile Materials.
Evolving the branding for Smile Materials as they extended their product line beyond recycled plastics.
Smile extended their offering beyond recycled plastics and briefed me to evolve their branding to communicate this. The original branding Spin Studio was so perfect I suggested we built on it rather than starting from scratch.
We kept the stencil font and marque but introduced new social and print templates, a wider palette and a smiley graphic reinventing half of the marque to make a playful icon that can be used with various messaging.
