ASOS x Nike.
Design direction for Nike Styled By collection launching on ASOS. We designed a zine style lookbook as well as OOH, an event and social content.
Working with an amazing team including illustrator and designer Ben White we created a look book that did not follow the traditional editorial structure but took inspiration from the collection itself.
The shoot celebrated London street style so we created a zine using riso print textures and layering graffiti style illustration. This aesthetic was used across the whole campaign and the launch event.
